Latest on drug marketing

There’s a video on YouTube that you all should all – the link is here.

In this video Shahram Ahari, a former pharmaceutical company representative for Eli Lilly, tells how he sold Zyprexa. Nearly a decade after its introduction, a drug once hailed as a breakthrough treatment is being assailed for its negative side effects.

The video comes from PharmedOut, which is a new project that educates physicians on how pharmaceutical companies influence prescribing. This preview is timely given all the recent news about Zyprexa (olanzapine) and the leaking of Lilly’s secret marketing documents on the internet – the famous ‘ZyprexaKills’ file. Antipsychotic drugs are not risk-free, but doctors and patients have long complained that Zyprexa in particular causes obesity and diabetes.

PharmedOut is an independent physician-run project funded through the Attorney General Consumer and Prescriber Education grant program. PharmedOut.org will launch on Tuesday, January 9, 2007.

I, for one, can’t wait to see more from this organisation.

2 Responses to “Latest on drug marketing”

  1. Bob Fiddaman Says:

    “Statistics are like prisoners… torture them long enough they will tell you whatever you want to hear.”

    Brilliant

  2. Search Engine Marketing Says:

    LOL… love that Quote Bob. Brilliant indeed


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