1998 – Shy? Try taking a pill…

Ah, all those years ago – life was so simple then, we were more innocent.

The summers went on forever and our problems never really amounted to much.

We believed what we were told – the drugs we took were tested and safe, all they did was to cure us and you couldn’t become addicted to Seroxat… and… what’s even better – it treats a whole range of other ‘conditions’:

New pill to beat shyness
Sunday Mirror, Oct 4, 1998

A PILL to combat shyness is being launched this week and will be available on the NHS.

The drug, which could relieve the symptoms of up to three million chronically- shy people in Britain, is reported to improve the condition within a week in some cases.

Seroxat, which was originally licensed to treat depression, has now been given the go-ahead to fight shyness and “social phobias”.

The drug works by increasing the level of seratonin in the brain, and could cost the NHS up to pounds 700 million a year if all the country’s shy people took it.

Thursday, 23 July, 1998

Shy? Try taking a pill

Social wallflowers could be transformed into outgoing party animals with the help of a new drug.
SmithKline Beecham claims its anti-depression drug Seroxat, launched in the UK in 1992, has been shown in tests to cure ’social phobia’.

It has applied to the US Food and Drug Administration for a licence to use the drug, now prescribed for panic attacks, for people diagnosed as having acute shyness.

The media has climbed onto the Seroxat bandwagon, hailing it as the big new thing in social drugs after anti-impotence pill Viagra.

They say Seroxat will help shy people get to the point where they might need Viagra.

The downside is that Seroxat can reduce sexual drive and function.

The drug boosts the level of serotonin in the brain – the hormone which controls people’s moods.

It is already a major success at treating depression and its sales have risen by 23% in the last year.

It now accounts for one quarter of US anti-depressant drug sales and it was the fastest selling anti-depressant drug in the UK in the mid-1990s. In 1996, UK sales grew by 50%.

But if it gets approval to be used to treat acute shyness, sales are likely to soar.

A spokesman for SmithKline Beecham said shyness was ‘ a serious condition’ and that only those who had acute problems would be prescribed the drug by doctors.

It’s not even ten years ago and that copy sounds like it’s from the 1960s – we got spoonfed a whole lot of rubbish. Go over to GSK: Licence to (K)ill and read the whole of this great article.

In fact, you can go here and read another article at GSK: Licence to (K)ill.


Top Posts for 30 days ending Saturday 14 April 2007

Here’s a list of links to the top posts from the last month. I thought it might be an interesting way for you to drill down into what’s on offer here at Seroxat Secrets – a bit like putting your iPod on shuffle:

Seroxat comic  
What will the be the long term effects o  
Can you believe they really said this…  
Seroxat comic – 2    
As if by magic…  
Can you believe they really said this…  
What a tangled web we weave…2  
Can you believe they really said this…  
Can you believe they really said this…  
Thinking Blogger Award  
National Depression Week 2005 and the la  
10 Downing Street Seroxat petition  
Can you believe they really said this…  
What a tangled web we weave…3  
I’m not buying it. Not any more.  
Michael Moore describes Eli Lilly’s “cri  
Serotonin syndrome  
A “personal view” of Panorama – 2004  
Breckenridge: where now?  
Alastair Benbow – GMC complaint  
Seroxat & Alcohol consumption  
What next after SSRIs?  
Dr. Lee S. Cohen, stand up and take a bo  
Seroxat comic – 2 (repost)  
Ghostwriters in the Sky  
Latest from the MHRA to Charles Medawar  
Was Glaxo’s David Wheadon guilty of perj  
Zyprexa marketing practices… now it’s  
The MHRA & Serotonin  
Seroxat and Violence – the link is made  
Panorama & Seroxat – 29 Jan 2007  
Drs. Keller, Ryan & study 329…  
Johann Hari’s Seroxat journey  
MP in call for halt to use of anti-depre  
Watch Big Pharma lobbying in America  
See you in the High Court, Glaxo!  
Seroxat and birth defects  
Panorama’s “Seroxat – taken on trust” on  
Everything you ever wanted to know about  
Listen to the Zyprexa scandal  
Glaxo uncovered ‘warning off’ MPs  
The retiring Charles Medawar!  
No Free Lunch – Confessions of a Poacher  
We need to keep an eye on Glaxo with thi  
Ghostwriters in the Sky – 3  
Glaxo confidential settlement agreement  
Seroxat Secrets: “I really have to que  
Seroxat & Tinnitus  
More on ‘independent’ patient groups  
Ian Hudson’s “significant involvement” w  
Serotonin – the disconnect  
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