Pharma TV – drug marketing or patient information? – 2

In my previous post about Pharma TV, I wrote: “The TV pilot was welcomed by the European Patients’ Forum. The forum, an umbrella group, is one of only two patient organisations admitted to the working group set up by the commission to discuss changes in the rules.

Although its executive director, Nicola Bedlington, said the pilot’s “slightly sanctimonious and patronising” tone needed improvement, she and other patient representatives present approved it in principle”.

I’ll bet she approved it in principle… please go to Seroxat Sufferers to find out more about the wonderful European Patients’ Forum…

I’m sure that the more cynical amongst you will think that the EPF is just another drug company trojan horse – big pharma wants direct to patient advertising in Europe and the EPF will help it to achieve that end.

You might think that… I couldn’t possibly comment…

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