Pharma TV – drug marketing or patient information? – 4

Will this thread never stop?????

So, Seroxat Sufferers dug around a bit and found out some information about the European Patients’ Forum.

I noticed one of the members of the EPF is Gamian – Global Alliance of Mental Illness Advocacy Networks, the contact is listed as one Rodney Elgie…

Rodney Elgie is also mentioned in Charles Medawar’s excellent piece which was published as a briefing for Members of the European Parliament on direct to consumer drug marketing.

It seems that Mr Elgie has a long history working with patient advocate groups and drug companies – a short biography was included in Charles Medawar’s paper:

“Biographical data published alongside a 1998 article Elgie wrote for Pfizer Forum reads as follows: “Rodney Elgie has been an attorney in private practice more than twenty years, rising to the position of senior partner. He became a member of Depression Alliance in 1992, and served on the Charity’s Executive Committee as the honorary legal advisor. He was appointed the first full-time Executive Director of Depression Alliance in early 1995 and spearheaded the dramatic growth in both the membership of the charity and its self-help groups. He has overseen the creation of regional offices in Wales and Scotland and the appointment of numerous full and part-time members. Rodney is currently the Chairman of the National Depression Campaign in the UK and serves on numerous Committees within the mental health field. He is a Task Force Member of the newly created International Association of Patient Organizations and a key member of Gamian Europe. He speaks at conferences throughout Europe and is particularly interested in the development of truly patient-centred care by instituting training sessions for health professionals and users.” ( Elgie was struck off the Roll of Solicitors for reckless and dishonest handling of clients’ funds (Findings and Order of the Solicitors’ Disciplinary Tribunal, Case no 5905/1990/4817, 19 Feb 1991).”

Just don’t start me off on Depression Alliance – see here, here, here and here.

In the New Statesman 7 August 2006, Rodney Elgie was quoted as saying “One of the key influences for me is the information and education of patients. We have been battling long and hard with the European Commission to get information to patients”.

Educating patients… Isn’t that the drug companies’ euphemism for Direct to Consumer Advertising?


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