You may remember I wrote about this new organisation recently.
It is an initiative of the Centre for Mental Health and has been started because “…our committment [sic] to protecting patients has led us [Centre for Mental Health] and a number of partners to form the European Alliance for Access to Safe Medicines (EAASM).”
Clearly this is breaking news as web searches bring up absolutely nothing about the EAASM as yet.
I admit I have been looking as I am very interested to know just who we will find among the “number of partners.”
However, I can tell you that if you want further information then perhaps I could suggest you get in touch with the Medicom Group – “The company’s media-neutral vision is believed to be unique in the independently-owned sector of pharmaceutical marketing providers. A PR company will naturally provide clients with PR strategy and tactics, medical education agencies will propose educational tactics and publishers will promote print execution. The capacity of Medicom Group to provide all of these core marketing disciplines creates a unique environment in which an integrated tactical strategy most appropriate for the client’s brand can be delivered. This is at the forefront of the Medicom Group offering.”
The Medicom Group has an impressive client list including Glaxo, Pfizer, Roche, Merck, Bristol-Myers Squibb, Sanofi Aventis etc etc.
Now, of course this in itself is not a bad thing…
What I wonder though, is who is footing the bill for the EAASM? What part is Medicom playing in this? What are the aims of the EAASM?
Some of you might think this is just another example of Astroturfing… I certainly hope it isn’t as it would be most cynical for the drugs industry to operate in this way – see here and here for more information.
Once we know more about the position of the Alliance, maybe we should remember Jim Thomson’s words “…ask yourself one question… What does this person, or this organisation, have to gain from taking this position?”
I don’t know.
But what I do know is that there are questions that need to be answered about the EAASM.