So Glaxo have entered the blogosphere with alliconnect in order to sell their new drug:
“You may have heard about alli by now. It’s the only FDA-approved OTC (over the counter) weight loss product. We’ve launched alli with a major advertising campaign (see our TV ads on YouTube). We’ve started this blog (yes, it’s the official alli corporate blog) in order to do something a bit different”.
Problem is, no one will be taken in by Glaxo and this latest soft-sell initiative. The truth about alli is much more like this: Drug Company VP Admits New Diet Drug Made Him Crap His Pants and the (very) unofficial alliconnect blog which paints a realistic picture about Glaxo and the deeply cynical nature of the way it does business…
Lastly, can I just ask someone at Glaxo when drug side effects became known as “treatment effects”? The change in language seems to be a clumsy attempt to divert patients from the truth.
You can hear the conversations in pharmacies all over America: “Don’t worry, alli doesn’t have any side effects at all – no, what you’re experiencing are simply treatment effects”.
Reminds me about this: “Seroxat doesn’t have withdrawal problems – what you are experiencing is “discontinuation symptoms”.